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Latino Youth Outreach
ENGLISH
SPANISH
Team/Equipo
  • Joseph Paniagua-Exec Dir
  • Joseph Paniagua-Dir Ejec
  • Leadership
  • Liderazgo
  • Board of Directors
  • Junta Directiva
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John Mas - DIRECTOR OF FINANCE

Mr. John Mas, with over 30 years of experience in the field of managing budgets, finance and marketing campaigns, has developed successful advertising, marketing and sales initiatives for fortune 100 firms.  His clients included P&G, Kraft Foods, Coors, AT&T, Banco Popular, and Coca-Cola. Responsible for concept creation, production, budget management, P&L, and execution. In addition, as a consultant Mr. Mas has played a key role in launching new enterprises such as specialty retail products, digital marketing platforms, and financial services products.


Throughout his career, Mr. Mas has effectively promoted brand recognition, while dramatically increasing sales and market penetration at retail. His extensive experience in communications and the multicultural markets; has helped him develop acumen for addressing the unique needs of both his clients and their target audiences.  This ability has enhanced customer satisfaction while allowing for fostering proactive long-term customer relationships.   


Mr. Mas has held positions as Promotions Manager at Grey/FoVa Advertising, FCB/Siboney USA and at Vidal Reynardus and Moya Advertising. Where he both designed and implemented national Hispanic promotions.


Mr. Mas,  graduated summa cum laude, He holds a Masters in Direct and Interactive Marketing from Mercy College and is the process of completing a Master’s degree in Financial Management at New Jersey City University School of Business.


Mr. Mas’ accomplishments include membership in the Delta Mu Delta Honor Society and the New Jersey Collegiate Business Administration Association Honor Society (NJCBAA).  He is the recipient of the prestigious DMIX Direct Marketing Award and the Hudson Valley Direct Marketing Association Scholarship Award.  He is a Board Member of the New Jersey Hispanic Chambers of Commerce.


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